VIVE Shanghai

Shanghai VIVE was founded in 1898. It is the high-end fashion makeup brand in China that features East & West Melody. It focuses on fragrance skin care, make-up, perfume and so on, combining classic, luxury, delibertaty and eastern and western features. The task was to create typological counter for Jahwa cosmetic subbrand "VIVE" that would be reflecting elegance of the opulent Shanghai "Golden Era" of 1920-1930s rich in details and fancy materials with a touch of Ar-Deco style. To give its clients real feeling of the brands' concept that is aimed to lead customers into beautifying methods of celebrities in Shanghai Tangin 1930s making connection with traditional cosmetic recipes and modern international advanced technologies.